Job Summary:
TagMaster NA is seeking an experienced and accomplished Marketing Coordinator with the ability to multi-task and support the sales team and head up the marketing team. Experience and knowledge of security, access control, and Identification solutions is a plus. This is a full-time position with excellent benefits and available immediately. This job will require you to harness the power of social media, automated email platforms including our CRM, SEO optimization, website management, and many other facets related to our marketing efforts. In this role, you will establish a roadmap for how our products are brought to market while spearheading and promoting new products and programs across emerging social media, and marketing technologies and innovations.
TagMaster NA is a proven leader and solution provider for vehicle access control hardware and software products. Our success is fueled by our dedication to both team and customer success and innovative attitude.
Responsibilities:
- Define the roadmap for how our brand and products are activated across social channels which includes developing and leading a robust social media content calendar and strategy.
- Build measurable and authentic marketing campaigns in service of the brand and business goals across current social media accounts (LinkedIn, Twitter, YouTube, etc. and adding to others if deemed necessary) this also includes SEO automated email marketing, promoted advertisements, and website management.
- Become the expert in our industry and markets media innovations and trends, offering recommendations for extensions into new channels.
- Be Responsible for Brand, demand generation, product marketing, partnerships, and others to activate strong multi-channel integrated marketing programs.
- Own all social media account operations and communications from organic posts
- Own all website updates, Search Engine Optimization related to our marketing and website, website management and updating and editing existing content.
- Own all blast email and automated marketing platforms and programs and create organic campaigns and provide ideas with a content calendar and strategy.
- Develop marketing growth plans to achieve departmental and company KPI’s
- Create analytics dashboards to monitor the impact of marketing, social media on our brand and demand generation.
- Coordinate, create and present marketing content via audio and video webinars.
- Create, edit, and post videos for marketing initiatives.
- Create, edit, and post image content using photoshop and adobe products for marketing initiatives.
- Travel for trade shows and business trip (COVID-19 and safety considered).
Education and Experience:
- Bachelor’s degree (in marketing, communications, or related field)
- Experience with technology companies with a focus on companies in access control, security, and identification
- Ability to effectively present information and respond to questions from groups of managers clients, customers, and the public.
- 3+ years of proven experience working in marketing and or communications (must be in technology, access control, security, identification industry) targeting both B2B and B2C audiences.
- A digital marketing portfolio of produced marketing work
- Strong organizational skills
- Dynamic problem-solving skills and the ability to deal with a variety of fluid variables in situations where only limited standards may exist.
- Excellent written and verbal skills
Qualifications:
- Collaboration skills: Be a team player and be able to work with dynamic groups both in support and sales.
- Flexibility: Be adaptable, open-minded, and unbothered by change and a dynamic environment while being able to see the big picture.
Additional Requirements:
- Must be legally eligible to work in the USA
- Travel and fieldwork may be required.
- Must be able to use public transportation for business travel (common carrier)
- Must be able to understand instructions given in English, both written and verbal.
- Must be able to lift 50lbs.
