The Iceberg Effect

License Plate Recognition (LPR) technology is one of the fastest growing technologies on the market today, changing the landscape with it’s potential to utilize license plates as credentials and provide valuable data. As LPR technology continues to evolve and saturate the market as a standard solution, we at TMNA want to make sure you are able to provide your customer not only the highest performance LPR solution with incredible accuracy, but at a price point you can close the deal with. 

We understand that cost is an important consideration with any solution investment.  That’s where we want to show you how we offer the Lowest Total Cost of ownership on the market.  With everything our solution offers, your installation and maintenance costs are drastically reduced (providing you revenue if you have a support based service contract) and most importantly your customer will be enjoying the convenience and security only TMNA’s proven LPR solution can offer.

Knowing the price of an item is easy but the hidden costs associated with it is a bit harder to predict. Our LPR solutions’ Iceberg shows how we offer the lowest Total Cost of Ownership (TCO).  Our solution has no hidden costs – with other solutions maintenance, support, and license fees add up during the products lifespan and increase the cost significantly. 

Many of you are familiar with the Titanic and the ‘tip of the iceberg’ analogy.  I want to break down how we are using this to demonstrate how we provide the lowest TCO, and all that goes into what’s visible on top of the water. 

At the top of the iceberg you have our future-ready, all-in-one highly accurate CT-45 camera – what is easily seen. Below the water line you can see the benefits and features that go into and support this powerful License Plate Recognition (LPR) solution.

Our All-in-one camera means NO external hardware. No server, No program to access the camera, just clean IoT living.  The most accurate and updated OCR engine you can get is conveniently onboard the camera itself – ready to go.

Dual cameras in Infrared (IR) and Color in the SAME housing. You wont miss setting up two separate cameras and connecting them together and finding the ‘right’ location.  Think of our dual camera solution as having one night vision goggle on at all times.  Middle of the day? No problem. Middle of the night? No problem. Whichever lens has the highest confidence rate will output the result.

No more License Fees – Tired of subscription-based-everything? Take a breath of fresh air – because TagMaster NA does not charge any monthly subscription fees for usage of the hardware or software.  Get used to saving hundreds per month and thousands per year in fees.

Project consultation allows us to provide our recommendations based on years of experience and make suggestions for optimized performance on site.  Send us the drawings, let us do the math and geometry.

Varifocal Lens allows you to work with the infrastructure you have – and not just make it work but optimize it for the existing environment. Limit infrastructure changes as our rear and/or front capture camera can read plates as close as 10 feet, all the way out to 82 feet – with 1 single camera. Say goodbye to ‘selecting distance ranges’ and having a camera that’s not future ready for any site changes that may happen in the future.

Trigger happy – Hardware? Software? Vehicle motion detection? The CT-45 can do it all.  Connect this camera to an in ground loop, use the intuitive software to set up a software trigger or let the camera do the work and read plates based on the vehicle motion it detects as it approaches or drives away from the camera.

IoT & PoE enabled ensures that the CT-45 is future READY and future PROOF. Our solution will nimbly fit into existing infrastructure and set up and be ready to go for future site developments and upgrades.

Wiegand integration – perhaps the most common integration protocol on the market today- our camera is designed to seamlessly integrate into existing infrastructure looking to utilize license plates as credentials.  Need license plate ABC123 to be translated as 12345 on your access control panel? You got it. With 2 distinct wiegand integration methods there’s nothing we cannot do. Oh, and we do the standard TCP/IP integration of course as well.

Last but not least, dedicated technical support – our knowledgeable team is there for you every step of the way from no-cost installation training and remote on-site phone and email support, we even facetime.  This drastically reduces onsite installation time (and money) and recurring maintenance and support time as your technicians are trained, and the remotely accessible hardware allows for easy adjustments and troubleshooting.  

While reducing costs is increasingly important, technological improvement and agility is vital in order to survive and stay competitive.  TagMaster NA is the leader in intelligent identification solutions, our end user functionality, easy to install and powerful LPR capabilities combined with simple installation and transparent cost benefits provide the lowest total cost of ownership of any other LPR solution in its class.

Don’t miss out and contact us today!